Newsletter

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Stay in the know about Cole European’s exciting specials, new models, and much more with Ahead of The Curve, our quarterly newsletter. Read the current newsletter and browse back issues right here.

Newsletter

June 2021

As California continues to open up, why not get outside and enjoy local events to support your community this weekend. The Ruth Bancroft Garden & Nursery opens the 27th Annual Sculpture in the Garden, including special After Hours Evening Strolls. And the visitor center is partially open at the top of Mount Diablo. Hike, bike or cruise your way up the mountain, enjoy the 360° views from the tower, and cool down with an ice cream treat before heading back.

Find your favorite new Jaguar and Land Rover models — like the new Defender and Jaguar F-PACE — available now at Cole European! Or consider a high-quality Certified Pre-Owned Jaguar or Land Rover to save thousands off MSRP and enjoy a great warranty with 24/7 roadside assistance. Perfect for exploring our great state with more peace of mind all summer long.

From all of us at Cole European, thank you for your continued support. We hope you have a happy and safe 4th of July weekend!


Project Zeus

To achieve its goal of zero tailpipe emissions by 2036, Jaguar Land Rover is developing their first fuel cell vehicle (FCEV) – a Land Rover Defender concept. The Defender FCEV will run on hydrogen fuel that you refill, like at a gas station, only it transforms into water, leaving no new pollution as you drive. FCEV tech and battery vehicles (BEVs) will both feature in achieving net-zero emissions as electrified vehicles continue to become mainstream.

Learn More


Park With Ease

Dread parallel parking? Now, in most new Jaguar Land Rover models, you don’t have to. With InControl Touch Pro Duo Park Assist, your vehicle will scan for a spot then self-direct into the parallel parking space. With AI at the wheel, there is no more backing in and out, back and forth, because you are working with a tight space. Watch how it works in a new Land Rover Range Rover Velar.

Watch the Tech Tip


Let Freedom Ring

As the US reopens this summer, many of your favorite East Bay outdoor activities are back on! While most of the 4th of July parades are still canceled, there are tons of events going on, from live music and car shows to ‘Porch Parades’ and fireworks! Check out what’s going on in your area and enjoy the warm weather and welcome sense of freedom this 4th of July weekend.

Watch Fireworks


Save on Any Service

To celebrate the re-opening of California and what is sure to be an epic season for road tripping, Cole European is offering one of our biggest Service Specials yet. Bring your Jaguar or Land Rover in for any service or repair and save $50 for every $500 you spend, up to $200 off! Now is the time to take care of any minor issues or get a major service done right, for less.

Jaguar Service Specials | Land Rover Service Specials


Beat the Heat

The California summer sun can be scorching. After a day of play, the last thing you want is to get into a sweltering car that has been baking in the sun all day. Enter custom-fitted sunshades made for your specific Jaguar or Land Rover model. Get UV sunshades for the front, side and back windows on most models and enjoy a much cooler experience to continue your summer fun.

Get it for your Jaguar or Land Rover


Cole European wants your used car – any make or model! Value your trade online for a free Kelley Blue Book estimate, then bring your car in for a no-obligation final appraisal. Trade-In and Trade-Up to a brand new or Certified Pre-Owned Jaguar Land Rover model or enjoy a bit of extra cash this holiday weekend!

Value Your Trade