February 2016

Is It Time For A Garage Sale?

JAGUAR ANNOUNCES “CONQUEST CASH” PROGRAM

Most people hold a garage sale to get rid of stuff so they can make room for their cars. But for those of us who tend to keep our garages a bit neater, Jaguar may have just changed the concept of “garage sale” a bit. Now it makes sense to get rid of another car to make room for a new Jaguar.

Specifically, we just learned that Jaguar is offering up to $2,000 in Customer Cash incentives to California residents who currently own one of the following makes of vehicle: Acura, Audi, BMW, Cadillac, Infiniti, Lexus, Mercedes-Benz, Porsche, Tesla, or Volvo. Technically, you don’t have to actually get rid of that other car, but if you own one, Jaguar is encouraging you to contemplate making room in your garage for a new Jaguar XF, XJ, or F-Type.

The program is called “California Conquest Cash” and applies to Jaguars purchased by March 31, 2016. That should give you plenty of time to compare a Jaguar to whatever other car you may have in your garage. Or share the information with a friend who owns one of the above makes.

We’re happy to share the full details of this great opportunity and confirm eligibility. Just swing by the dealership or give us a call. It’s a simple, fun way for us to get owners of other brands to evaluate the legacy of Jaguar.

Learn More


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THE JAGUAR XJ SEDAN

A classic never goes out of style.

There’s no doubt that the breathtaking Jaguar F-Type — a true sports car — steals the show in terms of pure flash and racing design. But nothing challenges the Jaguar XJ sedan for classic styling and prestige.

Consider this: the first XJ model, released in 1968, was the last Jaguar sedan to have received direct involvement from Sir William Lyons, the founder of Jaguar. It’s distinctive lines, bold stance, and elegant interior made it an instant statement among luxury automobiles. That standing remains fully intact with the new 2016 Jaguar XJ.

The subtlety of a Jaguar sedan is, however, not for everyone. Which is what helps the XJ retain its somewhat aloof relationship with some of its more ubiquitous peers. The Jaguar XJ is about quiet confidence. The decision to own one will not be reinforced by sharing the parking lot with numerous other XJ’s. In fact, you may easily count 40 or 50 other “luxury” vehicles before spotting another XJ.

Instead, the XJ relies on its own formula for blending high living with high performance. To anyone who’s driven one, it’s obvious that Jaguar was not bashful about putting power behind the feline design and race car stance of this top-of-the-line sedan. The XJ-R model, with its 5.oL V8 supercharged engine, has a top-end speed of 174 MPH, climbing to 60 MPH in just over 4 seconds. You may not need that power, but it’s nice to know it’s there in case anyone confuses “sedan” with “sedate” during a casual conversation.

In fact, the Jaguar XJ seems to exude power even when standing still. We encourage you to make a point to visit our showroom and introduce yourself to a classic.

View XJs Online


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DIESEL RANGE ROVER SPORT

Let’s talk about efficiency

Dismiss any notions you may have about diesel engines. Rid your mind of semi-trucks and old school buses. Diesel, as a fuel, is amazingly efficient and, when coupled with a compression-ignition engine, yields not only lower emissions, but achieves greater mileage per gallon.The Range Rover Sport is now available with a 3.0L V6 Turbocharged Diesel powerhouse. This “Td6” engine gets a stunning 29 MPG* Highway. All while producing less carbon dioxide, carbon monoxide, and hydrocarbons than traditional gasoline engines.Cole European is fortunate to have a selection of these vehicles now in stock, although demand is growing as people learn of their availability. We invite our Range Rover enthusiasts to speak with us about the benefits of diesel as a very viable alternative to gasoline.

View Range Rover Sports Online

*EPA estimate. Actual mileage will vary.


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IT’S WINTER. TURN ON THE AIR CONDITIONING.

Why you should use your A/C when it’s cold outside.

Air conditioning is for hot weather, right? Absolutely. But there are two reasons you should use it during winter, too.
First, your air conditioning system contains parts that work better when used frequently, such as the compressor clutch. Additionally, there’s a small amount of oil in the system that needs to circulate to keep parts lubricated. The second reason is that your A/C system removes moisture from the air, which will limit the fog that may otherwise form on the inside of your windshield. Don’t forget, you can set the temperature to anything you’d like. “Air conditioning” does always mean “air cooling”


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Pride of ownership extends beyond merely owning a Jaguar or Land Rover. Show your love of these remarkable luxury brands with a collection of branded products available in our Owner’s Boutique. From simple yet telling accessories like keychains and commuter mugs all the way to stylish polos and windbreakers, our Boutique is full of merchandise that’ll proclaim your love of Jaguar or Land Rover loud and clear.

Check out our Owner’s Boutique during your next service appointment.


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While we are Jaguar and Land Rover purists, we certainly appreciate any luxury and/or performance vehicle that has been meticulously maintained and pampered. As a result, when we receive such a vehicle as a trade-in for one of the Jaguars or Land Rovers that roll out of Cole European almost daily, we add it to our collection of superior used vehicles.Prior to being offered for sale, these vehicles undergo a rigorous mechanical and cosmetic inspection to confirm they will meet the standards of our customers. In most cases, new tires and batteries are installed, and all service items are brought current. We then do a thorough online market check of similar vehicles to ensure we price ours competitively.Presently, we have beautiful vehicles in stock from the following brands: Audi, BMW, Cadillac, Fiat, Lexus, Mercedes-Benz, Tesla, and Volvo. The selection changes weekly, so please drop by, call, or visit our website to see what’s been added to our collection.