November 2016

We hope to find out at the 59th Annual International Auto Show in SF.

It’s no secret that the legendary Land Rover LR4 is re-emerging in the 2018 model year as part of the new Land Rover Discovery series. What is a secret is how close it will be to the stunning Discovery Vision Concept, first revealed in 2014 at the New York Auto Show.

The Discovery model has been in Land Rover’s line-up for roughly 25 years, most recently known as the LR3 and LR4. When Land Rover first presented the Discovery Vision Concept, however, it was clear that the auto manufacturer known for a heritage of rugged off-road vehicles is also very comfortable blazing a new path in terms of design and engineering.

Seldom does a concept car translate directly to a production vehicle with broad appeal, but we expect many of the Vision’s technological advances to be present in the model that will actually be revealed at the upcoming International Auto Show in San Francisco, November 19-27. This may include Land Rover’s “transparent hood” system, which uses front cameras and a “heads up” display screen to show what is immediately ahead of and beneath the front bumper. Similarly, a new headlight system may allow the vehicle to scan the road and project visual driving guides for navigating tight spaces.

What we do know is that the new Discovery will boast an all-aluminum frame — aka, Premium Lightweight Architecture — making it lighter than the LR4 it replaces. That will yield a nimbler driving experience and even better gas mileage.

Beyond possessing Land Rover’s legendary off-road capabilities and state-of-the-art technological advances, we’re confident the 2018 Land Rover Discovery will present itself as a clean, minimalist trendsetter in terms of design. Unmistakably Land Rover, but with a forward thinking aesthetic that will instantly distinguish itself on the road as something entirely new.

It’s only a matter of days away. We plan to be there to see it.

Special Pricing on Every Land Rover in Stock

See offers below.

SF International Auto Show

Not just for car buffs

The 59th Annual International Auto Show at Moscone Center in San Francisco is always a spectacular event. The world’s premier auto manufacturers not only roll out their most impressive new models, but they go all out in terms of glamorous presentation. Plus, there’s always a long list of special attractions to add extra entertainment. As a result, the show is for more than car enthusiasts; it’s a fun reason to travel to The City, grab lunch, and spend the day with friends and/or family previewing next year’s finest automobiles. In many ways, it’s like an art show for cars you will likely see on the roads very soon.

If you are able to attend the show, please consider sending us pictures via Cole European’s Facebook page:

F-Pace Outpaces Expectations

Could this be the liveliest ride to Lake Tahoe?

We anticipated that the F-Pace, Jaguar’s first-ever SUV, would grab attention, but we are amazed at how convincingly it has won a devoted following. The F-Pace has been among our best sellers ever since it launched.

We suspect that Jaguar has hit just the right mix of luxury, performance, agility, and versatility for the Northern California market. For those who love Jaguar’s flare for design, yet need a bit more space, the F-Pace seems to be a magical combination. You can easily imagine powering through snow on the way to the ski slopes, then heading out for dinner at one of Lake Tahoe’s cutting edge restaurants. The F-Pace is equally well suited for both settings.

Even if you’re not in the market for a new car, Cole European encourages you to visit us and at least sit inside the F-Pace. It’s an amazing option for just about anyone who leads an active lifestyle.

Free Winter Brake Inspection

What’s Stopping You?

We mean that both literally and figuratively. With wet roads in the forecast for the next few months, you need all the stopping power you can get. Our team of trained Jaguar and Land Rover technicians can visually assess the condition of your brakes and confirm that your brake pads and rotors are still in excellent shape. And because the inspection is free, there should be nothing stopping you. Simply call to schedule your complimentary inspection.

Get Jaguar Service Specials >

Get Land Rover Service Specials  >

Among the impressive selection of Jaguar and Land Rover branded accessories is a great collection of sweaters, sweatshirts, jackets, and hats. Any of these quality apparel items would make a wonderful holiday gift for the Jaguar or Land Rover enthusiast in your home. Through the month of November, Cole European encourages you to shop early with a 10% discount on any official accessories, including all apparel.


Keep your keys together with this genuine Land Rover key chain, courtesy of Cole European. Register to win this month’s giveaway by sending us an email with the words “Key Chain” in the subject line. We will draw one name at random to select the lucky winner from all those who respond. Good luck!

Enter to win >

 Impressive Savings on New 2016 and 2017 Land Rovers

The first rains have hit the Bay Area and snow has already landed in the mountains. If you’re thinking about trading up to a new Land Rover this winter, now is the time to do it. Every Land Rover in Cole European’s big inventory is on sale during our “Brace 4×4 Winter” Sales Event. Evoques, Discovery Sports, Range Rovers; FWD and AWD; any color, any trim levels; all specially priced.

Here’s just a sample of the savings…

2016 Land Rover Discovery Sport HSE
$299/mo + tax lease

2 at this price. IDs 620124, 631816. 39 monthly closed-end lease payments of $298.96 plus tax. $6,495 ($5,495 cash from customer plus $1,000 Land Rover Rebate) due at lease inception including a $0 security deposit; plus tax and license. Lessee responsible at lease end for mileage over 7,500 per year at $0.25 per mile. Offer expires 11/30/16.

More Photos and Details

Jeffrey Wang

Instant Professional

Prior to joining Cole European, Jeffrey had no experience selling cars. In fact, he came to Cole European to make a career change and indulge his interest in cars and motorcycles. His previous job was as Executive Vice President and Chief Operating Officer with a telecom business. Nevertheless, with just a bit more than a month now on the showroom floor, Jeffrey has proven to be a natural.

Given Jeffrey’s passion for cars and his friendly nature, working for Cole European is a great fit. Jeffrey claims that what he likes most about being with his co-workers at Cole European is that it’s more like being among family than being in an office. Relaxed, supportive, and focused on helping others.

Jeffrey was born in Los Angeles but his family soon moved to Taiwan. His first language was Mandarin Chinese and he further learned to speak Cantonese and Thai through his business endeavors in Southeast Asia. He feels the abilities to speak multiple languages has been immensely helpful to those customers of Cole European who are more comfortable in using their mother tongue.

Jeffrey returned to the United States and ultimately graduated from Boston University with a degree in Economics.

Consistent with the longstanding philosophy of Cole European’s Sales Team, Jeffrey focus is on finding the right car for his customers, not simply completing a transaction. His personal passion for cars requires him to learn what his customers are looking for and then help educate them on all their options.

We ask you to join us in welcoming Jeffrey Wang to the team. We are happy to have him with us.