December 2016


The largest Land Rover sales event we’ve ever held is about to end. Special incentives from Land Rover — part of their “Season of Adventure” Sales Event — are due to expire on January 3 and Cole European will be ending its special pricing at the same time. The start of the New Year will be when we take inventory of any remaining 2016 models and determine which 2017 models need reordering.

Fortunately, new shipments of 2017 Land Rovers have been arriving in recent days and we’re pleased to offer close to a hundred different, new 2016 and 2017 models in stock and ready for immediate delivery. These vehicles are all available to preview online.

Amazingly, at the time of writing, we have over 20 new 2017 Land Rover Discovery Sports in inventory. As we reported in our October e-newsletter the Discovery Sport has been a very popular vehicle and we were lucky enough to receive a generous supply prior to the start of our event, as well as receive some additional Sports just recently.

We understand how busy the holiday season can be but we highly encourage you to visit Cole European sometime this coming week to see why this is such a great opportunity to trade-up to a new Land Rover. When we first announced our “Brace4Winter” Sales Event, we had no idea that Land Rover would be adding additional savings as part of their “Season of Adventure” Sales Event. It’s a great time to save. Hope to see you soon.

Special Pricing on Every Land Rover in Stock

See offers below.

New Shipment of Jaguar F-Pace

Cole European now has 24 of the popular F-Pace in stock

Just in time for the holidays, we have received a fresh shipment of the fast-selling 2017 Jaguar F-Pace. At the time of writing, exactly two dozen of these new compact SUV’s from Jaguar are available for immediate delivery. And you may choose from nine different colors. For best selection, we recommend visiting us soon.

See F-Pace Inventory


Snow Cats in Sweden?

Proving that AWD Jaguars can handle snow and ice

One doesn’t typically envision high-performance luxury automobiles gliding through snow, but the performance of today’s Jaguars extends to include adroitly handling snow and ice. The Jaguar XE, XF, XJ, F-Type, and — of course — the F-Pace are all available in All-Wheel Drive (AWD) models.

To prove a point, Jaguar is inviting any interested Jaguar enthusiast to attend the “Ice Academy” in Arjeplog, Sweden, home to breathtaking Scandinavian scenery and some of the coldest temperatures you may ever experience. The purpose? To not only demonstrate how nimble Jaguars can be in these conditions but to also allow you the opportunity to learn how to master driving on ice. Guests will be instructed by professional drivers who are experts in controlling vehicles at high speed on slick surfaces. It promises to be an experience you’ll recount for friends for years to come.

Learn more about Jaguar’s (and Land Rover’s) Ice Academy.

If you’d simply like to hear more about Jaguar’s AWD capabilities, we’d be happy to handle that with you a lot closer to home.

Take a test drive to Eastnor Castle

Explore Wales and Cotswolds in a Range Rover Sport

Imagine experiencing the rugged beauty of the Wales coastline and the splendor of the rolling countryside of Cotswolds in a new Range Rover Sport. Along the way, visit Eastnor Castle, Brecon Beacons National Park, Caban Coch Reservoir, and other pleasures of England. Additionally, you’ll have the opportunity to test drive the newest models in the Land Rover Experience 4×4 facility, where you can learn about off-road driving and put your skills to the test over a variety of terrain and obstacles.

And that is just one of an amazing array of options. Land Rover offers what is calls “Land Rover Experience Drives”, where your vacation can do double duty as an excuse to drive a beautiful new Land Rover and explore the world from one of 32 “Land Rover Global Experience Centres”.

Destinations include China, Russian, South Africa, and Scandinavia. For more information, visit both of these Land Rover web pages:

Land Rover Experience Drives

Find a Centre

Additionally, Cole European would be happy to arrange your very own test drive in any of our Land Rover models so you can experience these amazing vehicles under day-to-day driving right here in Northern California.

Free Battery Test

 Because cold weather is tough on batteries

One of the most frustrating yet easily avoidable mechanical failures is waking to a dead car battery. It’s never a good time for a car that won’t start, but dead batteries are generally discovered first thing in the morning after a cold night. That’s because the chemical reactions needed for batteries to function are slowed in cold temperatures. If a battery gets too cold near the end of its useful life, it will generally give up entirely. A simple battery test can help predict when that might occur.

Get Jaguar Service Specials >

Get Land Rover Service Specials  >

Consider a branded Jaguar or Land Rover umbrella to keep in your car and never be caught in the rain without one. Excellent for gifts, too.

Jaguar Heritage Cap

For those rainy days when you don’t have your Jaguar umbrella, or sunny days when you need a touch of shade, keep this retro-style Jaguar Heritage Cap in your car. Register to win this month’s giveaway by sending us an email with the word “Cap” in the subject line.

Enter to win >

 Impressive Savings on New 2016 and 2017 Land Rovers

The first rains have hit the Bay Area and snow has already landed in the mountains. If you’re thinking about trading up to a new Land Rover this winter, now is the time to do it. Every Land Rover in Cole European’s big inventory is on sale during our “Brace 4×4 Winter” Sales Event. Evoques, Discovery Sports, Range Rovers; FWD and AWD; any color, any trim levels; all specially priced.

Here’s just a sample of the savings…

2016 Land Rover Discovery Sport HSE
$299/mo + tax lease

More Photos and Details

1 at this price. ID 631675. 39 monthly closed-end lease payments of $298.96 plus tax. $6,495 ($5,495 cash from customer plus $1,000 Land Rover Rebate) due at lease inception including a $0 security deposit; plus tax and license. Lessee responsible at lease end for mileage over 7,500 per year at $0.25 per mile. Offer expires 11/30/16.


cole-spotlightChauncey Innes –
A Success Story

If you enjoy a good old fashioned American success story, where someone works their way from the proverbial “bottom up”, then you’ll like hearing about Chauncey.

Cole European hired Chauncey when he was just 18 years old and looking for an opportunity he could turn into a career. His first role at our dealership was “Lot Attendant”, which meant just about anything and everything involved with keeping the cars and the display lot looking great and working smoothly. If a car wasn’t looking its best, Chauncey took note and got it to the Detail Crew for their attention. If a TV crew was shooting a commercial and needed a car moved, Chauncey was the go-to guy. If a customer forgot something in the showroom, it was likely Chauncey who made sure it got back to the correct person.

At that point, all he wanted was a consistent pay check and an opportunity to prove he could work. Well, not only did Chauncey work hard, he demonstrated a sincere interest in the luxury automobiles among which he found himself surrounded and also displayed an incredibly pleasant and outgoing personality.

Long story short, Chauncey worked his way through the ranks and has become one of our most knowledgable and well-liked Sales Consultants. When representing luxury brands, both of which are known for their long and storied heritage in England, Chauncey’s youthful enthusiasm and informal approach was a welcome experience for many customers who might have expected a somewhat more formal greeting upon arrival.

He’s been with us now for over 20 years and has always been the consummate professional with a relaxed, friendly persona. We’re proud to have you, Chauncey. Thanks.