October 2017

“It’s clear, the future will be electric.” Dr. Ralf Speth, CEO Jaguar Land Rover

Next year, as part of Jaguar’s Race to Innovate, Jaguar I-PACE cars will have the chance to compete in ten Formula E race events taking place around the world at the Jaguar I-PACE eTROPHY. The world’s first FIA-sanctioned international race series for production-based electric cars will feature up to 20 modified Jaguar I-PACE cars all competing on the same circuit as the electric street race cars. Participants will be provided professional technical support, spare parts, and equipment.

Jaguar is currently accepting inquiries from companies and individuals wishing to participate in one of the inaugural eTROPHY events. Visit the eTROPHY site for more information on how to participate and to see if an eTROPHY event is scheduled near you.

The Car that Became a Surfboard

Every new car begins as a model of sculpted plastic and clay. When that car goes into production that model is pulled apart and discarded as waste. Until now. In partnership with SkunkWorks Surf Co, Land Rover’s model car waste materials are now living out second lives as surfboards.

Committed to living in a world of zero waste, Jaguar Land Rover sought out ways to repurpose their waste plastic. Upon recognizing that surfboards were made from the same material used in the early clay design models, they began the process of recovering waste plastic and sending it off for transformation — to live again as a surf- or paddle board.

The first surfboard, made from a Discovery Sport, was hand-built for English Women’s Open Surfing Champion surfer, Lucy Campbell. Watch as Lucy tests her new surfboard off the coast of Northern Ireland.


The Most Beautiful Car Ever Made, Electrified

Last month Jaguar Land Rover debuted an electric-powered Jaguar E-type at the Jaguar Land Rover Tech Fest. Known as the E-type Zero, Jaguar’s latest electric concept car combines the E-type’s classic beauty with a 21st century zero-emission powertrain. [Read More]

By using an electric powertrain similar in size and weight to the iconic E-type’s gas powered engine and transmission, the E-type Zero looks strikingly similar to the original and hints at a future where these iconic beauties live on, this time as the most beautiful electric car ever made.

Read More >


Fall Detail Special

The Bay Area’s rainy season is upon us, is your vehicle ready? The easiest way to prepare and protect your Jaguar or Land Rover from the elements is with a Cole European Fall Detail. Our team of factory-trained technicians will properly prepare your vehicle’s exterior so it can withstand the upcoming wet weather months. Plus, they’ll professionally clean your vehicle’s interior so you can experience — once again — that glorious new car feeling. Head in now and we’ll take $100 off your Fall Detail with this month’s service special.

Get Jaguar Service Specials >

Get Land Rover Service Specials  >

Now available in the Cole European Boutique, locking lug nuts — one of the simplest, least expensive ways to protect aftermarket wheels. Come by and pick up a set of locking lug nuts designed specifically for your Jaguar or Land Rover and keep your investment secure wherever you drive.

Special Offers

When you drive VIP you drive an all-new luxury vehicle for less. VIP vehicles, also known as Vehicles In Process, have received special factory incentives that make them available for sale at reduced prices. So you get the benefits of driving a new high-performance, never owned vehicle without the luxury price tag.

Come view the Cole European line of VIP vehicles and drive home your bit of luxury today.