December 2017

If what you seek is a new vehicle to handle your business needs, say a vehicle that’s reliable, comfortable, luxurious, and tech-savvy with off-road capabilities and also happens to qualify for a significant tax depreciation advantage, then look no further than the Range Rover, Range Rover Sport and Land Rover Discovery.

These three vehicles have weight ratings greater than 6,000** pounds, which qualifies them for an accelerated tax depreciation schedule. In the first year alone each of these vehicles can be depreciated by up to 60% and can be fully depreciated in as little as six years, and this — when compared to similarly priced luxury vehicles — translates to big time savings for you.

To qualify, all you have to do is purchase your 2017 Range Rover, Range Rover Sport, or Land Rover Rover Discovery by December 31, 2017.

Individual tax situations may vary. The information presented was accurate at time of publishing. Federal rules and tax guidelines are subject to change. Consult your tax advisor for complete details on rules applicable to your business.


The Defender is Coming, We Promise

Details are starting to emerge about the legendary Land Rover Defender’s return, well, kind of. Having ceased production in 2016, the return of the Defender is one of automotive’s most anticipated events and one of Land Rover’s best kept secrets. Which is why very few details are known. What we do know is the new Defender will have an aluminum body and according to design boss Gerry McGovern, it won’t have a retro look.

Find Out Why >

Your Jaguar, Your Music

Good news music fans, Jaguar and Spotify developed the first in-car app to offer playlists based on your musical tastes and listening habits. The app uses the same interface as the smartphone app and utilizes Spotify’s “deep learning” feature to create playlists based off listening history. Right now you can download playlists created by the first two people to try the app — the Kaiser Chiefs’ Ricky Wilson and rapper Example.

Hear The Music >


Don’t Get Left in the Cold

Some people like cold weather and some people don’t but nobody likes waking up on a cold day to a dead car battery. Dead batteries are more likely to occur in cold weather because the cold slows down the chemical reactions needed for batteries to function. Often, when a battery is at the end of its useful life, it’ll give up entirely, lacking the “strength” to fight the cold. Save yourself from this frustration and stop by for a free battery test. We’ll test your battery and tell you how much life it has left and, if your battery needs replacing, we’ll take 10% off the installation with this month’s service coupon.

Get Jaguar Service Specials >

Get Land Rover Service Specials  >

The Bay Area’s rainy season is upon us. Stay dry all season long with a genuine Jaguar or Land Rover branded umbrella. Store one by the front door for easy access and one in your car so you never leave home without it.

Special Offers

Driving VIP means driving an all-new luxury vehicle for less. VIP vehicles, also known as Vehicles In Process, have received special factory incentives that allow them to be sold at reduced prices, which means you get all the benefits of driving a new high-performance luxury vehicle without the high luxury price tag.

Come view the Cole European line of VIP vehicles and drive home your bit of luxury today.

1. Discovery depreciation can continue at $2,160 in Year Five, and $720 in Year Six, at which point it is fully depreciated. Range Rover Sport depreciation can continue at $2,362 in Year Five, and $1,181 in Year Six, at which point it is fully depreciated. Range Rover depreciation can continue at $3,514 in Year Five, and $1,757 in Year Six, at which point it is fully depreciated.
2. Luxury car depreciation can continue at $1,875 per year for each succeeding year until the vehicle is fully depreciated or sold.
** With Gross Vehicle Weight Ratings (GVWR) of more than 6,000 pounds, these Land Rover models are classified as “heavy SUVs.” Gross Vehicle Weight Rating (GVWR) is the manufacturer’s rating of the vehicle’s maximum weight when fully loaded with people and cargo.
†Comparisons based on Section 179 and 168(k) of the Internal Revenue Code, which allows for additional first year depreciation for eligible vehicles and reflects figures for owners who purchase vehicles for 50 percent or greater business use and place vehicles in service by December 31, 2017.