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December 2021

Test your off-road driving skills and see just what a Land Rover or Jaguar SUV can do with an Experience Drive or Travel Adventure. 

Ice Academy Sweden

Enjoy the ultimate winter wonderland experience in the frozen wilds of Sweden, near the Arctic Circle. Push a new Jaguar F-PACE to its limits through deep snowbanks and multiple ice tracks. You’ll receive one-on-one lessons and enjoy views of stunning frozen lakes, forests and winter sunlight.

Adventure Travel Namibia or Botswana

Prefer a warm weather destination? Explore Sub-Saharan Africa in a new Land Rover Defender on a self-drive tour that takes you through mountain forests, Saharan deserts and open plains. See wild animals, gorgeous sunsets, and even a shipwreck in Namibia’s Skeleton Coast National Park or go camping near elephants and other wild animals in Botswana and explore the local culture with a river cruise, African cuisine and a visit to the mighty Victoria Falls in Zimbabwe.

Experience Centres

There are local experiences, too. Learn the basics or even get your teenager involved with a half or full day training session in Carmel, CA,  Asheville, NC, Manchester, VT, or head up to Quebec to learn winching and receive specialist training.

Book your tour through Cole European. Sub-Saharan tours are available throughout 2022, starting in February. And local experiences can be booked year-round. Hurry, the Ice Academy Sweden 2022 must be booked by 12/31/21! 

Contact Cole European to book your Jaguar or Land Rover experience today.

Explore Experiences


U.S. Defender Trophy Competition

This unique off-roading experience was made available to those who purchased the limited edition 2022 Defender Trophy Edition SUV. Held at the sprawling Biltmore Estate in Asheville, NC, 80 two-person teams set out to test their off-road and teamwork skills while learning about the incredible capabilities of the new Defender. The winner of the inaugural competition, Team Cody from Charlotte, NC, will move on to the Land Rover Trophy Competition at Eastnor Castle next year.

See Highlights


Pivi Pro Basics

The all-new Pivi Pro infotainment system from Jaguar Land Rover makes it easier and quicker to navigate than ever. Choose your favorite apps to appear on the home screen, like Navigation, Slope Assist and Wade Sensing for off-road adventures, or Music, Phone and Eco Data for your daily commute. Over-the-air updates mean your new Jaguar or Land Rover will always have the most up-to-date features, and you can connect two smartphones at once to keep you and your passengers connected, comfortable and entertained.

Watch the Tech Tip


Go Calipolitan

Celebrate New Years 2022 in style in Walnut Creek the Calipolitan way! “Calipolitan” is Walnut Creek’s unique mix of laidback Cali style with a metropolitan flair. With over 100 local restaurants and cocktail bars, you can find a place to celebrate the end of 2021 or even embark on a cocktail trail around the city. Enjoy the official drink of Walnut Creek, the Benvenuti Calipolitan, a vodka martini featuring rosemary, wine Amaro, and orange blossoms. Be sure to designate a driver or book a taxi!

Find Your NYE Event


Start the New Year Strong

As we head into 2022, make a resolution to keep up with your Jaguar Land Rover maintenance schedule. Mature vehicles tend to require more specialized care, and the experienced service team at Cole European has the know-how and the equipment to properly care for your mature vehicle. We have access to the genuine Jaguar Land Rover parts your older car may require, and right now, you’ll save 10% off parts and labor.

Jaguar Service Specials | Land Rover Service Specials


Organized and Protected

Protect your investment and carry all your gear with a Loadspace Liner, Mat or Luggage Retention Kit. These high-quality liners are fitted to your specific Jaguar or Land Rover cargo area to prevent scuffing and water damage to your vehicle. Use available Floor Rails and Cargo Nets to hold everything in place. A Collapsable Cargo Carrier makes it easy to organize all your things and then stow away when not in use. 

Shop for your Jaguar or Land Rover


Used car values are at an all-time high. If you have a car to sell, now may be the best time to get more for your pre-owned vehicle. Cole European will offer fair Kelley Blue Book value for your pre-owned vehicle, any make or model. Value your trade online, get a free, professional appraisal, and if you decide to sell, you can get paid the same day or use your cash offer toward a higher down payment on a new Jaguar or Land Rover! There’s no obligation to buy, and it doesn’t have to be a Jaguar or Land Rover to sell your vehicle to Cole European.

Land Rover: Value Your Trade 

Jaguar: Value Your Trade