February 2022

At Cole European, we believe in providing the best service for every single customer. Whether that is knowledgeable sales with a friendly face or expert, experienced service from our factory-trained service technicians, Cole European wants you to experience the best the automotive world has to offer.

Since 1963, Cole European has been helping Bay Area drivers find the luxury Jaguar or Land Rover of their dreams and keeping them running strong for years. Our dedicated Sales team is here to answer your questions, provide expert advice and help you with a test drive or trade-in.

The Cole European Service Center boasts a team of highly-qualified Jaguar Land Rover technicians, including officially trained Electric Vehicle specialists.

Cole European was started by Bob Cole, a championship racer and British automobile collector – and the founder of the Candy Store – and today is run by a trusted team of luxury auto enthusiasts. The auto industry has been going through a shift, and Cole European wants you to know that no matter what, we are here to help make your driving dreams come true.

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New Jaguar Land Rover vehicles just got even more convenient. Vehicles equipped with the new, easy-to-use Pivi Pro infotainment will now have Amazon Alexa built-in. Meaning you can now use voice commands, as you would at home, to do everything from check the weather, traffic, manage calendars, even control your smart home devices – and you don’t need your phone connected! Since Pivi Pro has over-the-air updates, you can add Alexa at home!

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To help conserve fuel and reduce unnecessary emissions, new Jaguar and Land Rover vehicles feature Intelligent Start Stop. Which turns off the engine whenever you come to a complete stop, like in traffic or at a stoplight, and automatically restarts when you let your foot off the brake. It won’t activate if you are in freezing temps or if the battery is low to ensure you don’t lose heat or stall. Learn more about what puts the ‘Intelligent’ in Jaguar Land Rover Intelligent Start Stop.

Watch the Tech Tip


February 1 marked the beginning of the Year of the Tiger or Chinese New Year. Join in continuing festivities like the Flower Market Fair through March 6, or eat your way into the New Year with authentic Chinese cuisine in San Francisco and the Bay Area. Discover the best places to eat dumplings, yuba, dim sum, Dungeness crab garlic noodles, and more with this guide to the best Chinese food in the area—and SF offers some of the best in the nation!

Celebrate the Year of the Tiger


Your tires are one of the most important safety features of your vehicle. They not only keep your car on the road but stop you from sliding on slick, wet roads, help you traverse rough terrain, and even improve gas mileage, making it essential to have tires with enough tread depth and inflation. As we gear up for spring break and summer road trips, be sure to inspect your tires and replace worn ones before the warm weather arrives—and save up to $100!


If you spend a lot of time in your car, go on rugged outdoor adventures or have a rambunctious family, you may find the interior of your vehicle gets messy and muddy. Keeping your upholstery, especially leather, well taken care of will help you and your passengers feel more comfortable in the car and help you get more resale value when it comes time to trade. A Jaguar or Land Rover Interior Car Care Kit and Accessories will give you the tools you need to protect your investment and provide a clean, cozy ride for all.

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